The Cloud Consultancy Europe Ltd.
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Everyone can agree, storage quotas for cloud services are increasing very quickly. And this means only one thing: cloud storage is getting dirt-cheap. This is nothing new, as organisations have been getting more and more gigabyte (GB) for their buck in the past months. Some of the industry’s biggest cloud players, like Amazon, Google and Microsoft have been engaging in a war on storage. Who will include the biggest quota at the lowest price? And who will cut down prices to low prices we’ve never seen before?

This trend is here to stay. If we back up in time a little bit, storage used to be an important part of bundling offers. The more GB you wanted, the more vendors charged you. That is still true, on some levels. Now, storage has little value. You want 1 TB of cloud storage per user? No problem! Combine it with some awesome apps that will allow you to do business more easily. You’ll save a lot of money. Vendors are focusing on delivering value through unique suites and bundles of services.

But all this data storage at never seen before low prices, is it really a privilege? It’s more some sort of burden if you ask me. I’d even like to challenge the unlimited GB give-away big players are now marketing. Why?

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