Analysis In recent years, China’s high-tech production miracle and globalisation have made it easy – perhaps too easy – for an outsider or newcomer to dabble in hardware.
The ease of producing hardware with your brand on it might have been too seductive, tempting companies into doing the rest of the operation on the cheap. There’s more to becoming a hardware manufacturer than having a design brainstorm on beanbags, signing an outsourcing contract with someone in Shenzhen, and then blowing a shed load of money on ads.
Google did much more than this with its Pixel smartphones, of course. But its Pixel 2 problems are now so varied and extensive that it risks the reputation of the entire venture. Unlike Amazon, which withdrew with a bloody nose never to return to smartphones, Google has much more at stake.